Wednesday, October 13, 2010

iM - The Apple Evangelist



Evangelist: (noun) Any Zealous Advocate of a cause.

Apple Evangelist: Mac(intosh) evangelist, Mac advocate or Apple fanboy: a promoter of the Apple Macintosh platform


Let me tell you outright, this is not a Mac-Windows debate. That is over for a long time now. I call myself an Apple Evangelist and this article is everything about Apple - yes only Apple.


Why should I even bother to write something about Microsoft or Windows or Android. I have been an obstinate fan of Apple products ever since I first started using them. I have read a lot about Apple Inc and how it evolved in the valley. You just cannot replace any other product or any other company with Apple or its products. It's that simple - there is no competition, at least not at where Apple is right now . I wonder why! Why don't people try to make as wonderful products as they do. There is no other consumer electronic manufacturer in the whole world that can even come close to Apple when it comes to product design and usability. Yes, there can be a one distinct match - Bose. But when you talk about Bose, it ends in Music. I do not call Bose a consumer electronic company, because their niche is only music appliances.


I believe, it is the founding principles, that can make the difference about how you think about your products and how people perceive them. This is philosophy. Apple is philosophy. BMW is philosophy. Leika Cameras are philosophy. It is not about making money. It is the happiness you want to see on the faces of people when they use your products. And when you try to earn money by doing so, there's nothing wrong in that. After all every company is responsible to its stake holders, whether its a public or a private company. Eventually that money is again invested in giving back another phenomenal product back to the people who appreciated the earlier one. Just see the list of these products - the product line from Apple in the last 10 years. What is the percentage of Apple products that failed to impress people. Starting from the iMac in 1998 to the most recent iPhone 4.


It is gibberish when people say that Apple products are expensive. In fact I would say that they are a full worth for what they are out there. As I said earlier, my intention is not to compare anything with Apple. In fact, there is very rarely that you can find a company that can even be compared to Apple's stature. When you have something beautiful to offer, every aspect of it has to be so appealing and charming that it would set itself apart from others already out there. If you do not do that it would either be lost in oblivion or it will garnish a negative publicity with people, because the people out there are waiting just for that. The moment you offer something awful, they will lash at it with full force. So when Apple offers something distinctively different so much so that you are awe stuck for the entire time you use the product.


You start loving the product. Did you ever think why you love some appliances and not others? Just ponder over why you like using some products more than others, though appliances are non-living objects. That is because they are faithful! You love your dog and children because they are faithful and will always obey what you desire and command them. The same psychological principal applies to appliances and products too. You will never like to part with these products.


More importantly, if you want to be an entrepreneur some day and sell some kind of product or service to people, you should, before waiting go ahead and buy and use one of the apple products. They are the best teachers on how you should go about conquering the market.


-iM





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